Drone Show Japan is a startup agency that provides dreamy light show by using LED-equipped multiple drones. The drone used are quadcopters and the display held at night.
The logo symbol was created based on three concepts:
Quatro – The number closely related to geometric elements, such as the number of propellers of drones, and symbolised light vertices.
Track – The smooth-curved trace of lights by LED-equipped drones flying around the night sky.
Illumination – The luminous dots twinkling in the night sky in various colours.
Those 4 chosen colours enable to create versatile colour combinations. The sun-serif font in two weights used in logotype has high visibility in the black coloured background without interfering with the symbol.