Brand Identity

Madame Yuzu

I created a set of Illustrations and packages for Sydney based premium ice cream & sorbet brand Madame Yuzu. This is a rebranding project followed by the original in 2016.

Madame Yuzu Logo

As a new feature of the packaging, I created 6x geisha illustrations to represent each flavour. The intention is to differentiate among other brands and to draw attention from local consumers.

Japanese flavour titles are drawn with a Japanese calligraphy brush.

 
 
 
Japanese Yuzu and Sweet Mandarin
Japanese Yuzu and Sweet Manadarin
Japanese Matcha Green Tea
Japanese Matcha Green Tea
1980 Strawberry Milk
1980 Strawberry Milk
Absolute Lychee
Absolute Lychee
Dark Roasted Black Sesame
Dark Roasted Black Sesame
Japanese Miso Caramel and Peanut Brittle
Japanese Miso Caramel and Peanut Brittle
 





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