Brand Identity

Personal Branding

I worked on my identity and portfolio to strengthen the personal presence and enhance brand authenticity.

Sketch
「茜」Kanji-character Brushwork

I set a symbolic Japanese Kanji character of my name Akane(茜) which also means a subtle dark-red in Japanese traditional colours, as the main feature of the logo.

I then incorporated with a touch of brush stroke which was written by a Japanese calligraphy brush with Hinomaru(Flag of Japan) as a background. This represents both my Japanese identity and illustration style which is influenced by 80-90s Japanese pop culture.

Style Guide
Vertical Logo
Horizontal Logo
 
 
Website Design (Wordpress)

Portfolio website is built in WordPress in dual language(EN/JP). Summarised text and link buttons in each section make visitors ease to browse through the whole contents.

In each project page, I included the project brief, initial sketches and inspirations to show the process to the final piece.

I used many photographs and included links for social media and a personal blog to raise authenticity, as well as to provide information about my ongoing projects online.

Top Page Design
 





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