Ondalis is an organic cosmetic brand founded in Italy in 2020. They are committed to delivering high-quality products using 100% natural ingredients with recycled/recyclable packagings in small-sized portions that are perfect for travelling. This environmental, as well as travel-friendly nature, reflects 3 pirates of core values of the brand that are sustainability, mobility and functionality.

I was commissioned to re-create the old packaging along with 7 unique identities for each product.

From the old brand analysis and evaluation that had been provided by the client, I collected errors and gaps that lay between the values of the brand and the visual representation at that time. Based on my analysis, I then brainstormed how to align the brandings closer to the nature of the brand in order to reach the potential audience effectively.

After brainstorming, we embarked on a complete packaging makeover by adopting the minimalism principle that reflects the core values of the brand, as the foundation of new visual direction, to execute it in minimum yet the most impactful approach in order to emphasise the essence of the products.

Each product packaging features a unique identity that represents the ingredients and/or functionality of the product in a simple illustration. All other elements such as ingredients list and instructions are kept at a minimum volume and placed based on a grid layout. Each product also features only single colour from the terra-cotta palette in total 7 colours which were extracted from the beautiful Murano and Burano Islands in Venice Italy, where the brand was founded.

Although I was not fully sure if minimalism design, particularly Japanese minimalism would be recognised and accepted in the competitive cosmetic market, I have had a strong feeling of huge potential for incorporating this Eastern concept into Western brands, especially taking into the fact that minimalism is perfectly rendered eco-friendly business and sustainable culture that has been globally bloomed over a decade.

The result under the new direction turned out exceptionally well and we have received positive feedback from customers who purchased and used the products with new packagings. Those impacts I made through the execution added extra confidence to my design skills.

Ondalis